We are Sway Social

Amplifying your influence, elevating your brand.

We pride ourselves on delivering exceptional results while building strong relationships with our clients. Trust us to elevate your social media presence, leaving you free to focus on what you do best.

Our Services

  • We'll help you unlock the potential of your influence through effective affiliate strategies that generate revenue and prove your selling power.

  • Our team of content creators is equipped to handle end-to-end management of your organic strategy. From generating concepts to building and executing your content calendar, we pride ourselves on our ability to create short and long-form authentic, engaging posts that reflect your unique voice. For clients based in Nashville, NYC, Austin, LA, San Diego, and Salt Lake City, we can even offer in-person content creation services as well.

  • Our team will take care of everything from editing and copywriting to thumbnails and posting, ensuring your content is polished, consistent, and aligned with your vision. 

  • We'll partner with your agency to handle the execution of your campaigns, ensuring a seamless process from start to finish.

  • Tap into the power of your platform. We provide compelling copy for your newsletter that mobilizes your subscribers and engages your audience.

  • Captivate your audience and expand your reach with highly shareable blog posts that showcase your expertise.

  • Leveraging the power of Facebook and Instagram ads, we'll help you gain exposure, reach your target audience, and drive conversions, maximizing your ROI.

 The Sway experience is one of luxurious necessity, allowing those we work with the time to take on more brand deals, explore other ventures, and enjoy peace of mind knowing that we have the expertise to take this off their hands. Who doesn’t want more of that?

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Introduction to Affiliate Marketing Course

Ready to level up your influence? Our 60-minute online course will teach you how to monetize your social media!


✓ 60 minutes of video content
✓ Downloadable decks with key course insights
✓ Customizable content calendar

sway social academy

As the heartbeat of your online presence, social media plays a crucial role in shaping your success in the modern marketing ecosystem. Let us shoulder the responsibility of establishing and elevating your social media presence.

Get in touch

Is Sway a good fit for you?

  1. You enjoy a collaborative approach to working with agencies.

  2. You are responsive and available for quick approvals.

  3. You are willing to invest a minimum of $3000 and scale your strategy as needed.

  4. You're open to testing new strategies and types of content.

  5. You have clear, realistic goals or you're willing to work collaboratively to discover and define them.

Let’s work together

About the Founder

Callen Hamilton Boyer was working in corporate recruiting when she first decided to take her love for project and talent management and venture into the influencer management realm. After quickly recognizing a gap for creator-focused services in the influencer space, she decided to create a solution. As a reliable partner with a high level of service, Callen’s client list continued to grow and Sway Social was born. Today, Sway is proud to provide comprehensive social media management services to a roster of over 40 creators and brands, and work alongside over 8 influencer management companies.

Meet the Team

  • Most likely to
    Only listen to podcasts at 1.5x speed

    A regular at
    Every Nashville coffee shop

    Can't live without
    My vejas 

    Pet peeve
    When the people behind you on the plane try to get off before you

  • Secret talent
    Can recite almost every episode of New Girl by heart (not season 7 though because it’s trash & I will not be convinced otherwise)

    A regular at
    Flamingo Cocktail Lounge

    Coffee shop order
    Iced lavender vanilla latte with oat milk

    Known for
    Buying new clothes for every single event. Even if it’s just dinner plans. No exceptions. It’s honestly a problem.

  • Guilty pleasure
    Online shopping

    Secret talent
    Remembering birthdays

    Known for
    Losing my phone every 5 minutes

    Coffee shop order
    Oat milk latte (with vanilla, half sweet if I’m feeling crazy)

  • Secret talent
    Speaking German & Spanish

    A regular at
    East Nashville Antiques with an Elegy coffee in hand!

    Known for
    Giving every get-together a theme…and an itinerary!

    Guilty pleasure
    Jane Austen novels

  • Can’t live without
    Incredibly large, oversized hoodies & my pup, Rue!

    A regular at
    Jack Brown’s Monday Night Trivia

    Known for
    Being 20 minutes late to every hangout

    Secret talent
    The speed at which I can spend money while shopping!

  • Most likely to
    Spend all of my money on concerts & music festivals!

    Secret talent
    Knowing pretty much everything about pop culture!

    Known for
    Being an Orangetheory Fitness enthusiast

    Coffee shop order
    Iced vanilla latte with oat milk no matter what the weather is

  • Known for
    Converting people to Vanderpump Rules fans

    Most likely to
    Skip the function to stay at home with my dog

    Can’t live without
    My wiener dog Slinky!

    Coffee shop order
    Iced chai latte

  • Guilty Pleasure
    90 Day Fiance with a side of Hot Cheetos

    Most likely to
    Make a joke when things are awkward!

    A regular at
    Blow Dry Bar & Orangetheory Fitness

    Can’t live without
    Hair clips & my Billie Eilish!

  • A regular at
    Cava & the gym

    Known for
    Being a therapist to anyone I meet!

    Can’t live without
    My husband & my dog!

    Pet Peeve
    When someone holds the door open for you & you have to hit a slight jog

  • Guilty pleasure
    All reality dating shows! If it exists, I will watch it.

    Most likely to
    Be listening to or talking about Taylor Swift 24/7

    Can’t live without
    My two sweet kitties - Waverly & Este!

    Known for
    Loving all things spooky!

  • A regular at
    Costco -- they have the best stuff!

    Known for
    Being a bit of a health nerd

    Can’t live without
    My blender -- I love starting everyday with a smoothie

    Guilty pleasure
    Fantasy Books -- ACOTAR, Fourth Wing, etc.

  • Guilty pleasure
    Online shopping (especially vintage)

    Most likely to
    Cry at cute animal videos

    Can’t live without
    A morning matcha

    Known for
    Having a new nail design every other week!

  • Known for
    Pulling out all of the stops on people’s birthdays

    Guilty pleasure
    Crime documentaries

    A regular at
    Killebrew Coffee!

    Can’t live without
    Fuzzy socks!

  • Guilty pleasure
    Chocolate covered strawberries

    Known for
    Always being overly organized

    A regular at
    30A florida, pilates, or target!

    Can’t live without
    My dog Luna

  • Guilty pleasure
    A donut from Five Daughter's Bakery gets me every time.

    Most likely to
    Move to a farm someday. Give me all of the chickens & mini ponies, please!

    Can’t live without
    My husband & our sweet pup

    Known for
    Always wearing trucker hats & matching sets

  • Secret Talent
    I can recite a Real Housewives quote for any scenario.

    Most likely to
    Be watching Bravo

    A regular at
    Thai Ni Yom

    Can’t live without
    Facetimes with my 12 year old neice!

  • Secret Talent
    Parallel parking & pistol squats

    Most likely to
    Show up to an event overdressed

    A regular at
    The airport- I love to travel!

    Known for
    Being super extra (I’m a Leo — what can I say?)

  • Most likely to
    Spend my money on traveling

    Known for
    Planning an entire vacation itinerary for my family & friends!

    Can’t live without
    My husband & dogs

    Guilty pleasure
    A small sweet treat every night!

  • Coffee shop order
    Iced vanilla latte

    Most likely to
    Rewatch gossip girl again & again

    A regular at
    Corepower yoga

    Can’t live without
    My fluffy orange cat, Atticus! (also known as mr. pants)

Are you looking to level up your social media or small business strategy? We can help with that, too. Click the link below to learn how our training sessions and workshops can equip you with the tools you need to set you and your team apart!

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