About
Amplifying your influence, elevating your brand.
We are Sway Social.
We pride ourselves on delivering exceptional results while building strong relationships with our clients.
Trust us to elevate your social media presence, leaving you free to focus on what you do best.
Sway for Creators
Affiliate Branding, Strategy + Management
We'll help you unlock the potential of your influence through effective affiliate strategies that generate revenue and prove your selling power.
Organic Content Creation & Execution
Our team of content creators is equipped to handle end-to-end management of your organic strategy. From generating concepts to building and executing your content calendar, we pride ourselves on our ability to create authentic and engaging posts that reflect your unique voice. For clients based in Nashville and San Diego, we can even offer in-person content creation services as well.
Campaign Execution
We'll partner with your agency to handle the execution of your campaigns, ensuring a seamless process from start to finish.
Newsletter Design + Copy
Tap into the power of your platform. We provide compelling copy for your newsletter that mobilizes your subscribers and engages your audience.
Blog Copy
Captivate your audience and expand your reach with highly shareable blog posts that showcase your expertise.
The Sway experience is one of luxurious necessity, allowing those we work with the time to take on more brand deals, explore other ventures, and enjoy peace of mind knowing that we have the expertise to take this off their hands. Who doesn’t want more of that?
Sway for Brands
Content Creation and Editing
Our team is dedicated to curating captivating and engaging content that truly connects with your target audience.
Content Calendar Planning + Copy
Leave the planning and strategizing to us as we develop a comprehensive content calendar that aligns with your brand's goals and values.
Community Engagement
We'll manage interactions and foster meaningful connections with your online community, ensuring a positive brand experience for your followers.
Paid Ads
Leveraging the power of Facebook and Instagram ads, we'll help you gain exposure, reach your target audience, and drive conversions, maximizing your ROI.
As the heartbeat of your online presence, social media plays a crucial role in shaping your success in the modern marketing ecosystem. Let us shoulder the responsibility of establishing and elevating your social media presence.
Is Sway a good fit for you?
You enjoy a collaborative approach to working with agencies.
You are responsive and available for quick approvals.
You are willing to invest a minimum of $3000 and scale your strategy as needed.
You're open to testing new strategies and types of content.
You have clear, realistic goals or you're willing to work collaboratively to discover and define them.
About the Founder
Callen Hamilton Boyer was working in corporate recruiting when she first decided to take her love for project and talent management and venture into the influencer management realm. After quickly recognizing a gap for creator-focused services in the influencer space, she decided to create a solution. As a reliable partner with a high level of service, Callen’s client list continued to grow and Sway Social was born. Today, Sway is proud to provide comprehensive social media management services to a roster of over 25 creators and brands, and work alongside over 8 influencer management companies.
Are you looking to level up your social media or small business strategy? We can help with that, too. Click the link below to learn how our training sessions and workshops can equip you with the tools you need to set you and your team apart!
Meet the Team
Callen
Most likely to
Only listen to podcasts at 1.5x speed
A regular at
Every Nashville coffee shop
Can't live without
My vejas
Pet peeve
When the people behind you on the plane try to get off before you
Taylor
Secret talent
Can recite almost every episode of New Girl by heart (not season 7 though because it’s trash and I will not be convinced otherwise)
A regular at
Flamingo Cocktail Lounge
Coffee shop order
Iced lavender vanilla latte with oat milk
Known for
Buying new clothes for every single event. Even if it’s just dinner plans. No exceptions. It’s honestly a problem.
Dana
Can’t live without
My dog Aspen!
A regular at
Barista Parlor
Coffee shop order
Iced vanilla latte
Known for
Taking thirty minutes to pick out an outfit
Monica
Guilty pleasure
Online shopping
Secret talent
Remembering birthdays
Known for
Losing my phone every 5 minutes
Coffee shop order
Oat milk latte (with vanilla, half sweet if I’m feeling crazy)
Emily
A regular at
Starbucks
Secret talent
Dad jokes
Can't live without
Iced coffee or my dog, Koda :)
Guilty pleasure
Reality TV
Chloe
Secret talent
Speaking German & Spanish
A regular at
East Nashville Antiques with an Elegy coffee in hand!
Known for
Giving every get-together a theme…and an itinerary!
Guilty pleasure
Jane Austen novels
Abbey
Can’t live without
Incredibly large, oversized hoodies & my pup, Rue!
A regular at
Jack Brown’s Monday Night Trivia
Known for
Being 20 minutes late to every hangout
Secret talent
The speed at which I can spend money while shopping!
Lauren
Most likely to
Spend all of my money on concerts & music festivals!
Secret talent
Knowing pretty much everything about pop culture!
Known for
Being an Orangetheory Fitness enthusiast
Coffee shop order
Iced vanilla latte with oat milk no matter what the weather is
Natalie
Known for
Converting people to Vanderpump Rules fans
Most likely to
Skip the function to stay at home with my dog
Can’t live without
My wiener dog Slinky!
Coffee shop order
Iced chai latte
Marlin
Guilty Pleasure
90 day fiance with a side of Hot Cheetos
Most likely to
Make a joke when things are awkward!
A regular at
Blow Dry Bar & Orange Theory
Can’t live without
Hair clips & my Billie Eilish!
Allie
A regular at
Cava and the gym
Known for
Being a therapist to anyone I meet!
Can’t live without
My husband + my dog!
Pet Peeve
When someone holds the door open for you and you have to hit a slight jog
Secret talent
Remembering the lyrics to almost every 90s country song!
Most likely to
Cancel plans to watch Vanderpump Rules
Known for
Having too many beauty products!
Coffee shop order
Iced Dirty Chai Latte
Kerry
Guilty pleasure
All reality dating shows! If it exists, I will watch it.
Most likely to
Be listening to or talking about Taylor Swift 24/7
Can’t live without
My two sweet kitties - Waverly and Este!
Known for
Loving all things spooky!
Katy
Secret talent
Give me 5 minutes & I can create a whole dance routine!
Known for
Always being down to do karaoke!
Can’t live without
I can’t live without chapstick/lip gloss. If you ever check my purse I always carry at least 5 different options!
Guilty pleasure
Chocolate chip cookies
Rosie
Guilty pleasure
Online shopping (especially vintage)
Most likely to
Cry at cute animal videos
Can’t live without
A morning matcha
Known for
Having a new nail design every other week!
Margo
Let’s socialize
